Understanding Shoe Size Variations Across Brands

 

Understanding Shoe Size Variations Across Brands

The Challenge of Consistent Sizing

When shopping for shoes, one of the most common frustrations is the variation in sizing between different brands. Even with the same foot length, the recommended shoe size can differ, making it tricky to find the perfect fit.

Comparing Shoe Sizes Across Brands

We conducted a study comparing the recommended shoe sizes for different foot lengths across the shoe brands Nike, Adidas, Under Armour, New Balance, Asics, Vans, Puma, Sketchers, Salomon, On Running and Hoka. The results were quite revealing, as shown in the graph below:

The graph illustrates the EU shoe sizes based on foot length in centimeters (cm) recommended by the brands on their websites.

The graph illustrates the difference in European (EU) shoe sizes based on foot length in centimeters (cm).

Key Insights from the Data

1. Variation in Sizing: As the graph shows, the difference in recommended shoe sizes increases with foot length. For shorter foot lengths (around 22-24 cm), the variation is relatively small but still significant, with differences exceeding 1.5 sizes even at these lower lengths. For longer foot lengths (above 26 cm), the difference becomes even more pronounced.
2. Impact on Returns: This inconsistency is a significant factor in the high rate of returns for online shoe purchases. Customers often find that the size they ordered, based on their foot length, does not fit as expected because sizing standards vary between brands.
3. Need for Accurate Sizing Information: To reduce the likelihood of returns and improve customer satisfaction, it's crucial for consumers to be aware of their specific size for each brand. Accurate size charts and recommendations based on foot measurements can make a big difference.

Reducing Returns: Tips for Consumers

• Measure Your Feet: Measure your feet before purchasing new shoes, and refer to the specific brand's size chart.
• Check Reviews: Look for customer reviews that mention sizing. Often, other customers will note if a brand runs large or small.
• Consult Brand Guidelines: Many brands provide detailed fitting advice and tools on their websites.

Exciting News: Our Upcoming Foot Measurement App

To help address these challenges, we are excited to announce the upcoming launch of our new foot measurement app. This innovative tool will allow you to measure your feet accurately at home and get personalized size recommendations for different brands. Our goal is to simplify the process of finding the perfect fit and significantly reduce the frustration and inconvenience of returns.

Stay tuned for more updates on our app launch, and get ready to experience a new level of convenience in shoe shopping!

Conclusion

Understanding that shoe sizes vary between brands is essential for making informed purchasing decisions. By knowing your specific size for each brand, you can significantly reduce the likelihood of returns and find the perfect fit more easily. Our upcoming foot measurement app will further enhance your shopping experience, ensuring you always get the right size.